I've been playing since 2008, so post beta and after the server wipe in 2006ish.
I like where the game stands right now. The whole "server party 20 people in group" thing only happens one night a week. All other times relics are going back and forth. This is satisfactory in my opinion. During 4 hours out of the whole week we get to relax and shoot-the-s**t with old timers from all the other factions. This gives everyone, new and old, a chance to socialize with off-faction PvPers who would otherwise be killing them the rest of the week. Though this is a PvP server, the "do what u like, but no griefing" rules incentivizes players of all inclinations. The fact that we are free to choose to PvP or PvM without some directive pushing us toward one over the other is a huge bonus for people who are still making up their mind on staying or leaving.
High end gear should be reserved for a well coordinated party with premeditation, not something you can just pound out with a spontaneous lfp. If you take this away, you do away with a PvM aspect that many of us have been enjoying over the past few years.
If you want to create attractive incentives for new players, then lowering the annoyances of 1-35 leveling and gear acquisition would be a good start. But the big baddies (G1, Tu'Narath bosses, Celestia bosses, etc), those guys are just fine where they are. There are many non-epic areas that are begging for CR revamps and tweaks (ie the elemental planes). Areas such as those, where bosses hold level 30 gear, could be tweaked in xp, difficulty, and overall "annoyance" factor of particular mobs reduced (ie earth guardian: mords, dispels, heals, all uncounterable) to encourage players to attempt the plane and boss encounters more often. I can't count how many times I've heard, "Acolyte, haha not worth the trouble" or "Lord of the Flames, drop is gimmicky, and haha not worth the trouble" or "skip the guardians, don't want to keep rebuffing every five minutes".
As far as making more incentives for participating in PvP, yea we are due for some DM sponsored PvP events.
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